We are the investment platform of Ajay Sud and Family, a promoters at Al-Noor Exports and Miki Exports International.
Our business roots go back to 1900s when Dewan Khushiram Sud founded Motor and General Finance Ltd. in Punjab, later sold to the Gupta family. After which his son Amrik Rai Sud founded Miki Food Stuffs, now known as Miki Exports International, and is today one of the largest exporters of meat in the world while having interests in various industries.
What We Are Looking For
We invest in early stage and growth stage companies. Our preference is for companies that have already demonstrated some level of business traction with bias for consumer and consumption related ideas run by competent, committed and trustworthy entrepreneurs.
How We Invest
We help entrepreneurs to obtain a realistic assessment of the market and to build sustainable and profitable businesses. We access our network to connect portfolio with prospective mentors, customers and employees.
As a family capital based platform, we are not constrained by rigid investment mandates of a typical PE/VC fund. This gives us the flexibility to be more innovative while making investment decisions and screen a wider variety of opportunities.
Long term view
Unlike a typical investment fund, we also do not have a defined life cycle to deploy and return capital, which gives us the ability to take longe term views.
We work very closely with our portfolio businesses in supporting their growth.